Day: June 12, 2022

NEW YORK, May 31, 2022 /PRNewswire/ — Buck, an built-in HR, pensions, and benefits consulting, technologies, and administration providers agency, has been named a Platinum winner for Creativity (Internet Style) in the 2022 AVA Electronic Awards, an global levels of competition that recognizes excellence in the scheduling, thought, path, style and design, and manufacturing of electronic interaction, and also acquired a Gold Quill Award for Interaction for the Net from the Global Affiliation of Company Communicators (IABC).

Buck was honored with these two sector-primary distinctions for producing Lockheed Martin’s Rewards Compass, a detailed on the internet benefits platform that enables recent and former workforce, and their dependents, to securely accessibility and regulate all their added benefits information and facts. The internet site leverages user info to provide a hugely individualized on-line expertise that encourages all site visitors to get whole benefit of their positive aspects packages. Measurement and tracking

An introduction to best practices for using buyer web personas to create more customer-centric websites

Creating personas of website visitors is a powerful technique for helping increase the usability and customer-centricity of a website as part of a user-centered design (UCD) process. I’ve been a big fan of using personas since around 2003 I was introduced to it by Matt Dooley, a customer experience manager in the HSBC Global E-business team.  At the time, they were following reports by Forrester on creating web personas.

This shows that they’re certainly not new, indeed their equivalent of using customer thumbnails for customer segmentation or ad campaigns has existed for decades. However, I find they’re still not so widely used when giving examples on training courses.

What is a web persona?

A simple definition of a web persona is: “a summary of the characteristics, needs, motivations, and environment of a key type