A new framework for web scraping data to ensure its validity for use in marketing studies

Credit score: CC0 Public Domain

Scientists from Erasmus College Rotterdam, Tilburg College, INSEAD, and Oxford University released a new paper in the Journal of Internet marketing that proposes a methodological framework targeted on enhancing the validity of net knowledge.

The research is authored by Johannes Boegershausen, Hannes Datta, Abhishek Borah, and Andrew T. Stephen.

The modern ruling of the Ninth Circuit in HiQ Labs v. LinkedIn underscores the great importance of navigating the authorized issues when utilizing world wide web scraping to collect knowledge for academic research. Even though it may be permissible to obtain information from publicly accessible websites, researchers nevertheless require to be cautious about how they style and design their extraction application. For case in point, collecting facts from publicly obtainable consumer profiles in some jurisdictions may perhaps set off privacy concerns—and prompts scientists to anonymize their knowledge in the course of the collection.

While marketing researchers

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