Must Read: How Brands Are Finding New Customers, Max Mara's Trend-Free World

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These are the stories making headlines in fashion on Monday.

How brands are finding new customers
As independent brands look to establish themselves in an oversaturated market, they are looking to word-of-mouth, trunk shows and small networking events to build their customer base, in lieu of traditional advertising. Le Majordome, a Zurich-based shoe brand that opened a store in Midtown last fall, has relied heavily on encouraging the stores next door to refer their customers to them and hosts happy hour events for all their retail neighbors to help with brand recognition. Business of Fashion

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