10 Reasons to Rethink Your Web Design

ByGeraldine R. Pleasant

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Editor’s Note: This put up was updated with new material in July 2022.

Technological innovation is acquiring at the speed of light, and along with it, net and buyer behavior. Furthermore, your company’s web design ought to also evolve. To make positive your web page is operating effectively, you require frequent website progress. Sometimes a company’s demands have altered so drastically it is a lot more reasonable to make a brand new web-site.

Web-site redesign is not only about a new design and style. A handful of several years in internet technologies can bring vital adjustments that give superior user expertise, easier management, improved performance, etcetera. If you experience like your business enterprise internet site no more time meets your business enterprise ambitions, listed here are 10 details that assistance you make a decision whether it is time for a web-site redesign.

1. Your web site is old

When was the last time your company web site was redesigned? The superior personalized of web hygiene suggests redesigning your web-site after every single 2-3 several years. By this time, critical developments have transpired in technology and design and style. Though the internet develops quite rapid, you never need to get worried about each tiny point. We have experienced smartphones for many yrs now, but only a several enterprises have set up their cell existence.

If you can’t recall when the past redesign of your internet site was, it is a very good indicator to make a new one particular. Even even worse, does your web-site include Flash factors, automatic audio/online video participant, shiny banners, and so forth? Certainly, time to make a redesign.

2. The website features does not fulfill enterprise wants

Growth is a all-natural element of every small business. This, in flip, implies that your site demands to adjust. How else will your shoppers know that your enterprise is undertaking fantastic? The trouble emerges when the originally made site does not support the developments needed. For example, your web site has only product descriptions, but you want to include an ecommerce module. If you can’t build your web page the way you want, your on-line business will stand by. Occasionally it is less complicated to build a new web page than simply boost the outdated a person.

3. Your item vary doesn’t meet actuality

Organization expansion comes typically with changing product selection. You need to clearly show the changes on your website if you provide new solutions or your product or service variety has improved substantially. A deficiency of clean facts will outdate your internet site. Also, you will get a adverse impression if you show solutions that are out of stock. Devoid of new goods your company loses probable customers – they can not get refreshing information about your enterprise routines. The worst situation is when you cannot make the adjustments by yourself, it is way too intricate, or you really do not have the accessibility desired. It’s tough to hold a optimistic on line presence if your crew doesn’t have the know-how for producing basic updates to your web site.

4. The website construction doesn’t meet up with business enterprise advancement

Enterprise ambitions are modifying and the changing requires transfer to the organization site. A internet site that was established a couple of a long time ago may possibly not support it. Numerous aged web sites have been established in HTML format the place you want to transform the code to make any variations on the website. This type of written content administration is very complex. If you are not able to add or modify existing types and your web page needs a major restructuring, you really should take the leap and surely establish a new web page.

5. Your competitor’s website is prettier than yours

Have your competitors all of a sudden risen from the ashes only to steal your consumers with their fancy new web page? When you can admit that a competitor’s site is prettier than yours, it’s time for changes. Their website could be a lot more useful, less difficult to use, superior structured, modern-day, etc. 70% of the obtain conclusion is motivated by the business enterprise web-site. When your web site is worse than your competitors’, you can say “goodbye” to your customers.

6. The written content is out-of-date

Does your web site contain damaged backlinks like 404 error web pages? Whilst repairing broken one-way links is uncomplicated, it could refer to a bigger difficulty: your website is unorganized and inadequately managed. If your web site has quite a few broken back links, mistakes, lacking illustrations or photos, and other components that are not doing work adequately, you must take into consideration a redesign. When building a new web site make confident to select a CMS that makes it simple to update info and insert new pages. This assists to avoid outdated material.

7. Concentrate on team expectations/wants have changed

Have your site visits dropped? Visitors leave the page without having any even further inspection triggering high bounce costs. Perhaps your target team expectations have improved? Your web site is not adapting to consumers’ needs. Check out your world-wide-web analytics to establish your visitors’ frequent route on your website. How do they arrive at your internet site? When and the place do they leave your site? If your solution web pages have a high exit fee it’s a indication of weak electronic internet marketing and/or a improve in customer demands.

8. No social integration

No a person uncertainties social media’s worth in a promoting system. If you really don’t share your social channels on your most important promoting channel – your internet site – how can readers discover you in the social sphere? Frequently, people are way too lazy or fickle to commence searching for by themselves. Social media is an fantastic resource for producing buyer relations and marketing your manufacturer. If your site is lacking social buttons, be certain to incorporate them. Verify out your blog site and add sharing buttons to every single weblog post.

WSI World Blog - 10 Reasons to Redesign Your Website Image 2

Flat structure model fashionable vector illustration concept of world wide web webpage wireframe prototyping, mobile web-site interface coding, choosing colour palette scheme on digital pill. Isolated on a trendy coloured background.

9. Your world wide web design is not mobile-friendly

You see increasing visits from mobile devices but are your visitors leaving your site right before converting? The issue is that a frequent web page doesn’t meet up with cellular person requires. The rising cellular pattern will deliver more and more mobile people to your web site. That’s why it is critical to present them the identical consumer knowledge as on desktop. If your website does not leverage responsive style, it is not mobile-helpful. You can also create a different cellular world-wide-web that doesn’t demand rebuilding the aged web page. Read through far more about the variance among responsive internet style and design and mobile website.

10. Your web page is not obvious on lookup

Rocking on a search motor effects page calls for regular technical adjustment and articles updates. Technical things incorporate functions like choosing key phrases and optimizing web pages for pertinent key terms. Some CMS programs make it uncomplicated to set metadata by on your own with no getting to alter the code. If you really don’t have a CMS, you most likely have to have a small assistance from experienced website builders. Research engines like Google, Yahoo! Bing, Yandex, and so forth. consider fresh new and relevant information as a position factor. To satisfy their problems and keep on major of search success you want to increase fresh new content material on a regular basis. So it’s truly vital that you can update your individual web-site information and incorporate new web pages independently. The most straightforward way to hold your site contemporary is by facilitating a website!

Why Do You Want to Revamp Your Site?

The list earlier mentioned signifies cases that might prompt you to think about revamping your web-site, but the problem is, how will the revamp get the job done to your reward? What will you achieve from a web-site revision? Let us acquire a look at 5 approaches you will expand your company by remodeling your internet design.

  1. It presents you an option to rebrand. If your website has accrued structure inconsistencies around the a long time as you have added and tweaked written content and set new pages, a comprehensive revamp is a superior prospect to deliver every thing in line with your branding. If you have recently rebranded your company and products, a web-site revamp is critical so that you can convey the palette, fonts, button kinds, and logos up to date with your new appear.
  2. It can assist you improve visitors to your web page. A website revamp presents you the possibility to optimize your pages and create a new articles internet marketing tactic (or revise your recent a person). Accomplishing so will enable you to drive a lot more website traffic to your web site.
  3. You can insert new functionalities to your web page. With a new web page design, you can deliver in new functionalities to enhance your UX. Your internet site needs to be quick to use and fully grasp, as well as simple to navigate, and your operate desires to evolve to fit the demands and expectations of each guests and back-finish users. When you do a revamp, commit some of your time and finances on researching your buttons and capabilities, and upgrading them as required.
  4. You can acquire the option to enhance your web-site for cellular buyers. Cellular gadgets make up extra than 50 % of organic and natural search engine visits. The proportion of cell people accessing your web page is very likely to maximize in the long run. If your website is not nevertheless optimized for cell, that is something you must involve in your revamp.
  5. It can enable you enhance your direct era and conversion stats. If you are now driving tons of traffic to your web-site and want to raise the amount of conversions, you can go into your world-wide-web redesign with a very clear conversion strategy in mind. Your web site might do a fantastic job of telling folks who you are and what you do, but it really should also convince them to choose the next phase towards becoming paying clients. Acquire some time to assess how properly your present web site fulfills this role, and then update the style and design to improve conversions.

What Are the Benefits of Redesigning Your Site?

Seeking at all the reasons we have listed previously mentioned, it must be pretty apparent that redesigning your web page presents lots of rewards. You should by no means make the oversight of contemplating that internet style is only about aesthetics. Guaranteed, it is fantastic to have a gorgeous internet site, but which is only a portion of what you are aiming for. In the end, you want a web page that serves your business enterprise plans. In this article is how web-site revamps can do that for you:

  1. It aids you make and refine a cohesive and updated brand identity. A very good perception of your brand will foster recognition and have confidence in in your prospects.
  2. It keeps your UX up to date and optimized. A website with gradual, outdated, or counter-intuitive functionality and UX is quite considerably useless in the water. People arrive to your website with issues that they want to be answered, or with a require that they want you to satisfy as competently as probable. Each individual tweak and revision your make to your website really should be done with that in intellect.
  3. Enhance product sales and conversions. As your model notion and UX increases, so must your conversions and revenue.
  4. Increase website performance and Seo. A redesign is a excellent opportunity to handle any shortfalls in your SERP plans and choose techniques to proper them.
  5. Increase features and articles management. Just after examining the present features and content material administration tactics you are using, you can use the opportunity offered by a redesign to make improvements. The web site will then be much more streamlined and economical in the foreseeable future.

When Should you Revamp a Web-site?

There is no straightforward respond to to this concern. Mainly, you ought to update your web page as often as it demands to be current. Insignificant updates may well be needed each 7 days or just about every thirty day period, although a total revamp is likely greatest finished each and every two or a few several years. That remaining reported, it is not so a great deal a query of a specific length of time. Updating your web page is about responding to your requires and all those of your prospects. If it is falling small of its aims in this regard, then you should really look at a revamp. Technological innovation moves speedily, research motor algorithms get upgraded on a regular basis, and your customers’ preferences also development and change. If you want to know irrespective of whether your web site desires to be revamped, seem out for the subsequent signs:

  • Your internet site is lacking info and it is starting to be tough to make updates.
  • Your model has progressed. We have stated this a pair of times by now. If your branding has changed, your website must be updated to replicate the new glance and come to feel.
  • Your web-site is not optimized for all platforms and units. You will promptly drop revenue if your web page is not obtainable on cell. Make certain your internet site can be considered on all devices.
  • Your targeted traffic has leveled off or started off to drop. If you are not finding the visitors you want, it may possibly be that your website requires to be upgraded and created a little bit far more desirable.


If some of the predicaments sounded all as well common, it’s an indicator of an outdated site. Maybe you never have to commence from the floor and construct a model new web page. But it is significant to get rid of the errors and preserve your web-site at the top rated stage. You can be absolutely sure that your possible clients are looking for service providers with prettier, much more consumer-welcoming, and additional honest web patterns. So make certain you are the one particular who stands out!